Today for Bonfire night and the 5th of November, there's a sort of movement going on in the fashion community. There's been a buzz, more than usual, about Creator's Rights and copyright protection. There are a couple of groups that have been created to promote awareness about theft and supporting content creators.
Honestly, I don't think the message is going to reach the people who actually need to hear it. The worst culprits of theft probably aren't even aware of fashion feeds, and Linden Lab couldn't be bothered with whatever action we try to take. Munchflower Zaius and Stroker Serpentine are already taking the best action available as far as LL is concerned: a class action suit.
So what is there left? I know I certainly want to spread awareness of real artists and protect our content from being ripped and redistributed, but really what is there to do?
As a customer and a shopper, the best thing you can do (in my humble opinion) is simply to be aware of who you are buying from. Familiarize yourself with some of the tell-tale signs of resellers and rippers, and with popular prefab sculpt packs. Before you plop down lindens for something you really like ask yourself who you're paying the money to. There aren't surefire ways to tell if a store is legit, but if there are multiple red flags in one place, it might be better to teleport away and find somewhere else to get that tank top.
Real artists have a dedication to their work, a love for what they do, and a passion for their products. And I feel these are the people you should seek out, support, and buy from when you can. And when you find that the insecurity of the grid has been exploited at the detriment of these people, speak up and let the artist know. Even if they've probably heard about it a hundred times, there's always the chance that they haven't.
Really that's all. It's not a grand gesture, it's just a constant effort. As a shopper, even if you never speak to a content creator, wearing their items is a badge of support and an endorsement. So thank you, however you are showing your support today, thank you.